April 7 - Taos' New Tourism Director Shoulders Burden of Economic Renewal

One of the biggest challenges facing new Town of Taos Director of Marketing and Tourism Rene Roberts besides directing the Town’s one-million dollar tourism marketing efforts is lifting the town out of the economic doldrums it’s been in for decades. As KSFR’s Melody Romancito reports, that’s a lot of responsibility for one person, especially since Taos hasn’t had any clear direction or focus outside of tourism, or “Heads on Beds” as the Town’s hospitality industry puts it.